Video help explain your company, product, services or even your profile better and it create a special link to communicate with your audience. If you are running a business, selling products, that will means more conversion of sales.
Interactive Video allow your viewer to make decision while seeing your video. For example, your viewer can provide you email address, phone number, click weblink you show in video that brings them to a landing page so you can continue to sell them your services to increase the conversion rate. Or, it can simply be a educational video where your viewer can selective go through the process to learn more while making choices as it goes.